We believe better products can support healthier beginnings for babies, families,
and the world they grow up in.
We were that parent, standing in the aisle, reading labels that said nothing.
The more we researched, the more we found brands using vague language, unclear sourcing, and 'organic' claims that didn't hold up.
We couldn't find what we were looking for - so we decided to make it ourselves. That meant starting from scratch: the seed, the farm, the mill, the manufacturing.
Sprout & Snug is our answer. Not just a product - a standard we hold ourselves to every single day.
We weren’t looking for more baby products. We were looking for something we could truly feel good about bringing home.
Verified Purity
Honest Sourcing
Canadian Commitment
Organic is a word.
GOTS is a proof.
The 'organic' label on most baby products refers only to the final fabric - not the dyeing, not the processing, not the manufacturing. GOTS certification verifies the entire supply chain. From the farm where the cotton grows to the final stitch on your baby's sleep sack.
We sought GOTS certification because we wanted to be able to say something that most brands can't: we know exactly what your baby is sleeping in. And it's nothing they shouldn't be.
Hi, we're Kory & Claire - Canadian parents who started Sprout & Snug after our first child was born and we realized we couldn't find sleepwear we actually trusted. We're not scientists. We're not a big brand. We're just parents who did the research, found the right partners, and decided to make what we couldn't find.
Crafted for
Growing Families
Beautifully made organic sleep essentials designed for softer sleep, calmer routines, and meaningful everyday moments.