From the very first sale, we committed to giving back to the Canadian communities our customers live in. Not when we reach a revenue milestone. Not as a seasonal campaign. From day one — 1% of every order, automatically.
We chose reforestation and school green spaces because we believe the environment your child grows up in matters as much as what they sleep in. These aren't abstract causes — they're the parks, forests, and schoolyards your family uses.
of every purchase
Canadian projects only
commitment from launch
In 2027 we're excited to launch programs for our local community to help keep moms feeling supported, loved, and connected to one another. It can certainly take a village to raise our little ones, let's not do it alone. Our upcoming pre/post partum programs will be available to our community through invitation.
We believe comfort, care, and support should extend beyond the products families bring into their homes.
Every purchase helps us continue supporting programs and organizations that align with our values — healthier beginnings, stronger communities, and more thoughtful care for growing families.
Wildflowers Planted
CO₂ Removed
Communities Supported
Our packaging is designed to leave less behind — always plastic-free, home compostable, and made with recycled, non-virgin pulp so no new trees are cut down.
Printed with gentle, plant-based inputs, our packaging is made to return to the earth more naturally — and who knows, it might even sprout into something beautiful.
Because we believe we have to give more than we take.
A portion of every purchase helps support future community initiatives, product donations, and family-centered programs.
Together, we can continue creating softer, safer beginnings for more families.
